Features and gimmicks - what's the difference?
Air View - a gimmick, or a legitimate feature? Image: Dial A Phone Over the last few product cycles, the word "innovation" has seen its significance dwindle quite a bit. Almost every "new" feature is said to be an innovation by OEMs trying to sell their product. But when it comes to journalists, reviewers and consumers like you and I, we tend to say that "features" nowadays are not innovations, but merely gimmicks. When is a feature a gimmick? Are all features gimmicks? What's the difference? If we were to look at textbook definitions, a feature is " a distinctive attribute or aspect of something ", while a gimmick is " a trick or device intended to attract attention, publicity, or business ". Now if you ask me, as far as smartphones go, these two definitions are practically synonymous. All distinctive attributes of a smartphone were put in there by the OEM with the sole purpose of attracting attention and business, right? So...