Why is social media so huge?
|Image: Social Media Examiner|
|Different social networks for |
different purposes. Image: AllTwitter
Adoption of social media by famous institutions and individuals
Lets face it. We use social media as a vanity tool. We like to think that what we say matters, and that our friends want to know where we are, what we do, and what we look like on a daily basis. Truth be told, we are just boring individuals who lead dull lives. But, updates from our favourite brands, retail outlets, musicians and actors are probably something worth keeping up to date with. Even social media updates from government institutions are something worthwhile. Now personally, I don't care what celebrities are eating, where they are or who they hang out with, but I can understand how cool it must be for die hard fans to see live updates directly from their favourite celebrities, with no PR in between. That to me is why Twitter is so huge. It's a medium for fans to directly get in touch and literally follow what their favourite celebrities are up to. Popular brands get huge following on social media for their promotions, service providers get followers as it's easier to connect with customer support via social media than a feedback form on the website, government departments get followers so citizens are kept up to date with official announcements and what have you. This is a pretty big boost for social media today, support which wasn't given to the likes of Myspace or Friendster.
|Top 5 Twitter accounts according to Twitter Counter|
I bet some of you thought of this right from the beginning. Mobile technology is most probably the single greatest contributing factor to the growth of social media today. In the past, we were restricted to our desktops and laptops for social media. Smartphones weren't as commonplace as they are now. But with global smartphone and tablet sales reaching record breaking numbers, it wouldn't be surprising to see a huge amount of social media traffic coming from mobile devices instead of desktops. Certain social networks are even mobile-based like Twitter and Instagram. Those services are meant to be used on the go and with your mobile device, and not when you are stuck in the office or lazing around at home on your desktop. With public WiFi becoming more common and mobile data speeds increasing, browsing social media on your mobile device is even easier than before, back during GPRS and EDGE times. This ability to remain always connected to the internet is a huge factor in social media usage, one which would probably affect social media the most if it were to suddenly not exist.
|Every mobile device probably has social media apps. Image: Apps Tech News|